{The Stylish Side of the BMW i3}

DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info.

A fashion editorial or commercial shoot isn’t all about the clothing but the entire photo as a whole. This orange BMW i3 was the perfect prop for this conceptual shoot with one of my photographer friends, Cody Hamilton. I rarely talk about any of my commercial styling jobs on this blog but since I actually modeled in this one I figured I could give a little insight into what all goes into a shoot like this from the photographers point of view to the styling side. This was shot about two years ago and I’m just now getting around to posting it solely because I added it on Facebook and people seemed to love it! HA!

When working on a job like this I will get all of the inspiration from the photographer including his concept, color scheme and what type of feel they are going for, etc. Since I was essentially styling myself I had a much easier time with shopping as I know exactly what is going to look good one me which equals less prep. I was told we would be shooting in an area that was very blue with a bright orange car which means absolutely no color for me but nothing too dark either. Wardrobe was pretty simple as I would be wearing more neutrals but still needed to have enough detail to have the outfit stand out against all of the color. I opted for this grey asymmetrical skirt, a light blush pink top and a pair of patent leather, black heels. Obviously, if I were styling someone else there would be a lot more to consider with how many important specifications there are to create the perfect image.

I know this photo looks like any other photo that someone could just take with an iPhone but surprisingly, a lot of work when into every single of the six shots shown in this post. If I put the unedited photo next to one below you would definitely be able to see how much work actually went into producing a final product. Most professional images you see in ads or on TV have been heavily retouched. All of you have probably seen the backlash retouching has received over the years when editing people’s bodies. Retouching is everywhere, even in photos that have where a human isn’t the focus.

So what all goes into the production of a simple shoot like this one? 

Find a location that will meet all of the photographer’s specifications. We needed a large area that was a solid color that would work with the bright orange BMW. Then, we had to source a car! Next, find the talent and have wardrobe ready to go. Have a camera rig for the car. Keep in mind, that super high, overhead shot wasn’t taken with a drone. (Check out the behind the scenes shot at the end of this post and you’ll see what was used) Shooting each idea takes quite some time as well. I can’t tell you how many times I had to open the door, or fake get out of the car. With each setup Cody was spraying the concrete with water to make it dark enough and easier to edit the flaws off of the ground. I can’t speak for Cody, but I can only imagine how long retouching took on each of these photos. It takes a lot time and effort to get perfection and I think we nailed it with this shoot!

DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info.Here are a few behind the scenes from this shoot. Take notice of how much editing went into the sky, the walls, the concrete, etc. I mean, just look at the photo above compared to the image below. Pretty amazing editing!

DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info. DTKAustin shares a recent photoshoot with Cody Hamilton and an electric BMW i3. Click for more photos and info.

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18 Comments

  • Reply
    Jenna
    April 10, 2017 at 6:31 pm

    I believe it took 6 hours!! This shoot is amazing!!

  • Reply
    Stephanie
    April 10, 2017 at 8:45 pm

    WHOA! It’s so intriguing to see the behind the scenes of shoots like these. It’s incredible how much work truly goes in to the editing and processing of the photos to get the end results. They turned out amazing and I love all the colors!! So much fun!

    Stephanie // SheSawStyle.com

  • Reply
    Annette
    April 10, 2017 at 9:00 pm

    This shoot is so amazing! I love seeing the BTS shots! It’s such a cute car too! xx

  • Reply
    Maggie
    April 10, 2017 at 9:14 pm

    How cool is this?! I love BMW, and this car is just too cool! and these shots are just beautiful!

    Maggie
    http://www.polishedclosets.com

  • Reply
    Jessica Sheppard
    April 10, 2017 at 9:22 pm

    Great post! So much work goes into a shoot. You make it look effortless! Love getting a peek behind the scenes! Great job!

  • Reply
    carrie
    April 10, 2017 at 10:21 pm

    Very cool, Ashley! I love seeing this aspect of what you do. Xo

    Carrie
    http://www.wearwherewell.com

  • Reply
    Maggie
    April 11, 2017 at 1:35 am

    Wow these photos are amazing!! What a cool shoot!

    http://www.maggiealamode.com

  • Reply
    Living in Color
    April 11, 2017 at 5:34 am

    Ahhh these photos are so dreamy!

  • Reply
    Sara
    April 11, 2017 at 6:24 am

    These photos are so cool! Thanks for sharing some behind the scenes shots!

    xo, Sara

  • Reply
    Nataly
    April 11, 2017 at 11:52 am

    This looks like such a fun shoot! I love the behind the scenes photos!

  • Reply
    Meghan
    April 11, 2017 at 2:18 pm

    This looks like so much fun! Thanks for sharing these BTS photos!! (did you get to keep the car 😉 )

    • Reply
      Ashley Hargrove
      April 11, 2017 at 3:53 pm

      hahaha, I wish!! Wouldn’t that have been a nice perk!

  • Reply
    maria
    April 11, 2017 at 2:24 pm

    what a cool shoot!

  • Reply
    Emily | Style Me Tactical
    April 13, 2017 at 1:25 am

    No one ever realizes the amount of work that goes into these types of shoots. It’s crazy but all so worth it because look how great the pictures turned out. The outfit you picked was still very you but complimented the scene.

  • Reply
    angelle Marix
    April 13, 2017 at 5:04 am

    Oh my goodness, you look so stunning in every picture. Love the BMW!!

    xoxo,
    Angelle
    http://www.dashingdarlin.com

  • Reply
    Chloe
    April 14, 2017 at 2:14 pm

    This car seem perfect! Love smaller cars!
    http://beyondblessedblog.com/

  • Reply
    Kasey
    April 15, 2017 at 2:21 am

    This is so cool! I love seeing the behind the scenes pictures!

  • Reply
    Katie Ann
    April 18, 2017 at 4:35 pm

    OMG. I’m dying over this photo shoot! Love everything about this.

    xo
    Katie An
    http://www.the-holly-tree.com

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