Remember the days when you were browsing a magazine, found a few things you liked and you dog-eared the page to do some online research when you get home? Or even worse… the time before the internet where you would physically bring a magazine tear sheet into the store looking for the item only to see it is sold out. All of the effort!! The times have drastically changed. Introducing Mobilibuy, the future app of shopping.
It wasn’t that long ago, like yesterday, that I was looking through a magazine and had to have that super-cute top the model was wearing; so I dog-eared the page to go Google once I was done. It would take me AGES to find the product too… If I even found it at all. The fashion director’s who write the item descriptions literally make up whatever they think the item looks like, which means you are googling a generic search for an item that might result in thousands of products! The funny thing about most editorials or ad shoots is that we shoot those magazines months in advance, so the item we want is most likely already gone! It’s beyond frustrating!!
That’s what I LOVE about Mobilibuy! It’s real time and real easy! Once you download the Mobilibuy app, you can literally scan any photo enabled by Mobilibuy and shop the items featured in the photo, instantly. TWO clicks and you’re done! I use Cosmo as an example below since they are one of the first publications that are currently compatible with the app and man was it easy! I was able to shop almost every single page whether it be the cover, a Clinique ad, an editorial spread, etc. It was AMAZING!! It literally 2 seconds of scanning the page I had shoppable products ready to be purchased. I mean, as quick as the blink of an eye. Even Grayson was blown away!
For me, this technology is beyond convenient for me and clients, which will probably replace my job to a certain extent, but who doesn’t love the ease of shopping. I’ve had so many friends, family, clients, etc. message me about a product they found in a magazine and they want me to go find it and order it for them. Now, they can literally just scan the page they are looking at and purchase immediately.
You will now be able to turn magazines, billboards, TV and computer screens into virtual storefronts, making that dreaded shopping super quick, easy and fun. One day, it will even be compatible with large advertisements in public spaces.
So what’s in it for the blogger then? Mobilibuy was able to give me a sneak peak by making my images on Instagram scannable and shoppable instantly. I’m really interested to see where this technology takes us in the blogosphere. I can already tell from testing the app that this would save a drastic amount of time per retailer without having to enter in your information every single time you want to purchase something from a new site.
Want to know what’s even cooler about Mobilibuy?? You can get a full year’s subscription to Cosmo for only $0.99 just by scanning the cover! Hello, affordable!! Everything purchased through the Mobilibuy app is shipped for FREE!
So what are you waiting for?? Download the app and go pick up the latest issue of Cosmo!