Another amazing Target collaboration has hit stores! BaubleBar and Target have teamed up to bring you their very own SugarFix Collection. This new collection is currently being sold exclusively at Target and is being deemed as a long-term collaboration instead of a one-time deal. To me, that’s music to my ears! BaubleBar has and always will be one of my favorite jewelry companies on the market. Not only are their pieces affordable but they are great quality for costume jewelry and they have a massive selection for any occasion. So when I heard they were partnering with Target on the SugarFix collection I was extremely overjoyed!
The 180 piece collection officially launched on January 31 and has already been a major hit with customers. One reason might be because BaubleBar’s price point is already extremely reasonable and with this new collaboration price points will be $12.99 and up. Literally nothing in this collection will retail for over $30. Talk about affordable! It’s literally going to take everything for me to not stock up on every single piece PLUS new pieces will be introduced every single month. Many of these SugarFix styles are inspired by already existing BaubleBar pieces but definitely expect to see new and completely different designs.
If you remember back in 2015, BaubleBar collaboration with Target on a range of exclusive tech accessories which paved the way for a new jewelry collab. I’m really excited to see where this collaboration takes BaubleBar and if these pieces will resonate with a newly found customer base. Baubly-Bear, as Grayson calls it, has always been such a hit with bloggers and influencers so I’m really excited to see how each of us start marketing these new designs. What are your thoughts on the new collection??
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